https://www.jurnal.stisipbp.ac.id/index.php/ADBIS <p>Jurnal Ilmiah ADBIS (Administrasi Bisnis), diterbitkan oleh STISIP Bina Putera Banjar sebagai media untuk publikasi ide dan studi ilmiah untuk pengembangan ilmu pengetahuan dalam bidang administrasi bisnis. Jurnal Ilmiah ADBIS (Administrasi Bisnis) diterbitkan 2 (dua) kali dalam satu tahun, yakni bulan Februari dan Agustus. ISSN : <a href="https://issn.brin.go.id/terbit/detail/20240126471713756" target="_blank" rel="noopener">3032-713X</a> (Online)&nbsp;</p> Program Studi Ilmu Administrasi Bisnis, Sekolah Tinggi Ilmu Sosial dan Ilmu Politik Bina Putera Banjar en-US Jurnal Ilmiah ADBIS (Administrasi Bisnis) 2528-3928 https://www.jurnal.stisipbp.ac.id/index.php/ADBIS/article/view/228 <p><em>This research aims to analyze the influence of Instagram endorsements and influencers on purchasing decisions on the Shopee application. The research method used is a survey by distributing questionnaires to customers and followers of We Craft Style Banjar. And the research approach used is a quantitative approach using primary data and random sampling techniques with 96 respondents. The statistical method used is multiple linear regression analysis. The research results show that Instagram endorsements and influencers have a significant influence on purchasing decisions on Shopee. Factors such as influencer credibility, content marketing, attractiveness, and social interactions are proven to play a major role in influencing consumer decisions. These findings provide practical implications for e-commerce companies to more effectively utilize influencer marketing as a marketing strategy. The coefficient of determination (R²) is the result of squaring the correlation value, which in this case is 0.625. This means that 53.2% of the independent variable can be explained by the dependent variable. In other words, the independent variable has an influence of 62.5% on the dependent variable. The remaining 37.5% of the variation in independent variable results is explained by other factors outside the dependent variable. Based on simultaneous testing, it can be concluded that there is an influence of endorsements and Instagram influencers on purchasing decisions</em></p> Irma Deviana Febriyanti Angga Gumilar Dara Siti Nurjanah Varian Yudhiansyah Copyright (c) 2025 Jurnal Ilmiah ADBIS (Administrasi Bisnis) 2025-03-02 2025-03-02 9 2 97 105 https://www.jurnal.stisipbp.ac.id/index.php/ADBIS/article/view/243 <p><em>This research aims to evaluate the effectiveness of using the Quick Response Code Indonesian Standard (QRIS) in facilitating payments for Micro, Small and Medium Enterprises (MSMEs) in Cibeureum Village, Banjar District, Banjar City. This research examines and describes an analysis of the effectiveness of using the Quick Response Code Indonesian Standard (QRIS) in facilitating payments for Micro, Small and Medium Enterprises (MSMEs) in Cibeureum Village, Banjar District, Banjar City using effectiveness theory by explaining the Usefulness and Ease Of Use factors. according to Waluyo in Murniarty to measure the QRIS program in the use of non-cash payment methods. The research method uses a qualitative research type with a descriptive approach, as a data collection technique using several methods, including in-depth interviews with informants, documentation and other data sources. The technique for taking informants uses Purposive Sampling Technique. The analytical method used is the descriptive analysis method. The research results found that although QRIS was designed to simplify the sales process, many consumers still have difficulty implementing it due to lack of digital literacy and infrastructure problems. Apart from that, internet usage in several areas of Cibeureum Village is still slow due to unstable infrastructure. Therefore, using QRIS is considered a good solution to increase the effectiveness of the sales process, but there are still many challenges faced by consumers and MSMEs in using QRIS.</em></p> Ende Riki Permana Yogi Sugiarto Maulana Asep Endri Mulyana Bian Lazuardi Copyright (c) 2025 Jurnal Ilmiah ADBIS (Administrasi Bisnis) 2025-12-22 2025-12-22 9 2 106 126